United Arab Emirates

AI advisory in the UAE.

Barry Advisory helps founders, boards and investors in the United Arab Emirates connect AI and digital transformation to operating results. Based in the UAE, we combine senior advisory with specialist delivery for agreed mandates.

Start with a decision

  • Which workflow deserves investment?
  • What data and models can the team use?
  • Who will own delivery and adoption?

The scope

From a business problem to a working brief.

AI investment & readiness

Choose a bounded workflow, a baseline and a test of value. Connect technical feasibility to adoption, recurring costs and the decision to scale.

Private AI & model choice

Scope on-premises or approved private deployment, model evaluation and LLM routing. Define data, access, logging and fallback boundaries with your security and legal owners.

Delivery & venture support

Define the operating model, product priorities and accountable team. Combine CEO advisory, fractional leadership or specialist delivery around the work required.

Selected experience

UAE leadership, venture building and advisory.

AI vertical lead · Growth & Strategy

Hub71+AI

Fred leads the Hub71+AI vertical within Hub71’s Growth and Strategy team in Abu Dhabi and oversees end-to-end accelerator delivery.

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Venture building · Founder experience

Majid Al Futtaim

Fred’s venture-building experience at Majid Al Futtaim spans the UAE, Saudi Arabia, Jordan and India. That cross-market operating background informs his work on venture strategy and delivery.

Explore the founder’s experience

Past advisory · UAE market entry

Keeta

Fred built Keeta’s UAE go-to-market strategy, which was successfully executed. In Saudi Arabia, his advisory also covered the KSA marketing calendar strategy.

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UAE AI SaaS · Pre-seed to seed

10× lower inference costs

A completed, anonymised engagement involved CEO advisory on an in-house LLM and local inference. The reported result was a 10× reduction in inference costs with the same user base. The client identity and detailed evaluation protocol remain undisclosed.

Read the reported outcome

Practical questions

Do you work with teams in Abu Dhabi and Dubai?

We support UAE mandates, including teams in Abu Dhabi and Dubai, with delivery arrangements agreed for each project. Our wider focus is GCC and MENA, with international reach.

Does local hosting make an AI system compliant?

Hosting location is one part of the design. We scope data flows, access, retention, model use and operating controls with the client’s legal and security owners, who determine the applicable requirements.

What should we bring to a first discussion?

One priority workflow, its current cost or delay, the people who use it and the constraints on its data. We can then define the evidence needed before a larger commitment.

Barry Advisory · Updated 5 November 2026

Let’s talk

Define the first decision.

Tell us the workflow, priority or constraint you want to address.

Let’s talk