AI & digital priorities
Translate a business problem into use cases, data needs and investment gates. Evaluate Arabic and English task performance against the workflows your customers and teams actually use.
Saudi Arabia
AI advisory in Saudi Arabia.
Barry Advisory supports Saudi businesses, founders and investors with AI, digital transformation and commercial growth. Our UAE-based firm brings senior involvement and Saudi operating experience to clearly scoped advisory and delivery mandates.
Connect technology to operations
- Where is performance being lost?
- What must change across channels and teams?
- How will a pilot become an owned operation?
The scope
Build around the operating decision.
Commerce & growth
Connect website, app, marketplace and fulfilment decisions. Diagnose assortment, conversion, picking and delivery constraints before choosing where technology can help.
Implementation & ownership
Agree deployment and model choices, data access, evaluation and handover. Scope applicable Saudi privacy and operational requirements with the client’s legal and security owners.
Selected experience
Saudi retail, product and growth experience.
CEO advisory · E-commerce turnaround
Abdullah Al-Othaim Markets
E-commerce’s share of total revenue rose from 0.1% at Fred’s arrival to over 12% at departure. A separate 18-month measurement showed 85× e-commerce revenue growth, with the final result reported after his engagement. The mandate included fulfilment-store selection from a network of 400+ Saudi stores.
Read the case and reporting contextChief Product & Growth Officer
Merit Incentives
Fred’s Chief Product & Growth Officer role at Merit Incentives in Saudi Arabia followed earlier advisory to the CEO. His experience connects product leadership with commercial growth.
Explore the rolePast advisory · KSA marketing strategy
Keeta
Fred developed Keeta’s KSA marketing calendar strategy. His work also included the UAE go-to-market strategy, which was successfully executed.
Explore the engagementPractical questions
Can a Saudi mandate include a delivery team?
Yes, where the scope and partner setup support it. Larger mandates can scale to 35–50 people through specialist and partner teams, subject to scope, budget, timing and mobilisation. This is delivery capacity, not permanent employee headcount.
Can the AI workload remain on approved infrastructure?
We can assess private or on-premises options, including model choice and routing. The brief should specify where data, inference and logs are allowed, who has access and what happens when a model fails.
How do you start a turnaround or transformation?
Agree the baseline, the responsible executive and the first operating constraint to resolve. Establish a measurable decision gate before committing to a broader rollout.
Barry Advisory · Updated 5 November 2026
Let’s talk
Define the first decision.
Tell us the workflow, priority or constraint you want to address.
Let’s talk